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[Ebook] SEO & SEM: The dual formula for digital success. Discover the two key strategies to boost your search engine visibility.
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The ability to accurately measure the impact of campaigns is crucial to ensuring positive results. For a long time, this measurement relied on tracking third-party cookies, stored in browsers, which platforms like Pinterest used to collect valuable...
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In the world of e-commerce, the trend toward online shopping and in-store pickup, known as "buy online, pick up in-store" (BOPIS), continues to grow....
Standing out from the competition is essential for success. A fundamental tool in this regard is Google Product Category. This attribute, part of...
In the popular landscape of data privacy and user consent, staying on top of technological advances and regulatory changes is crucial for businesses....
Want to test more creatives in your campaigns? Of course you do. In the world of Paid Social, scaling campaigns isn’t just about throwing more money...
Content plays an important role in creating meaningful connections with audiences. From generating awareness to driving purchase decisions and...
The creativity of your Facebook ads can make the difference between being ignored and capturing the attention of your audience. In this article, we...
Measurement plays a crucial role in the success of online advertising strategies, traditionally carried out through third-party cookies. These...
Search Ads 360, Google's powerful tool designed to optimise search engine advertising campaigns, represents a significant advancement in the digital...
Generative artificial intelligence (GAI) has emerged as a revolutionary tool to enhance marketing strategies, but how does it apply to Paid Media...
3 min read
The ability to accurately measure the impact of campaigns is crucial to ensuring positive results. For a long time, this measurement relied on tracking third-party cookies, stored in browsers, which platforms like Pinterest used to collect valuable...
Read More
3 min read
In the world of e-commerce, the trend toward online shopping and in-store pickup, known as "buy online, pick up in-store" (BOPIS), continues to grow....
6 min read
Standing out from the competition is essential for success. A fundamental tool in this regard is Google Product Category. This attribute, part of...
3 min read
In the popular landscape of data privacy and user consent, staying on top of technological advances and regulatory changes is crucial for businesses....
4 min read
Want to test more creatives in your campaigns? Of course you do. In the world of Paid Social, scaling campaigns isn’t just about throwing more money...
7 min read
Content plays an important role in creating meaningful connections with audiences. From generating awareness to driving purchase decisions and...
7 min read
The creativity of your Facebook ads can make the difference between being ignored and capturing the attention of your audience. In this article, we...
4 min read
Measurement plays a crucial role in the success of online advertising strategies, traditionally carried out through third-party cookies. These...
3 min read
Search Ads 360, Google's powerful tool designed to optimise search engine advertising campaigns, represents a significant advancement in the digital...
6 min read
Generative artificial intelligence (GAI) has emerged as a revolutionary tool to enhance marketing strategies, but how does it apply to Paid Media...
